The Brand of Russell Brand

Russell Brand is a brand.

It’s high British bohème: Mick Jagger, 40 years later; high livin', big thinking; leather pants.

Russell Brand re-branded American male humor = it still looks and sounds like American Pie or Forgetting Sarah Marshall , but with just a touch of absynth. It's the American Dream, on hash. In spite of the drugs, and the orgies, and the vaguely Boy George haircuts, Brand won some hearts in America's heartland.

Unlike other things from Hollywood - like public financing of elections - Brand’s messaging works well among Republicans. It's unfettered, all the time. It's liberated, and lean.

Get Him to the Greek breaks through party lines. Whoever thought that a beautiful Brit could make us bi-partisan?