Beautiful, Bu-ti-ful: The Culture of Facebook

It's everything we wanted: to be constantly, and universally, told we're beautiful.

Facebook is the most popular platform in the world during a time in which its users are at their most physically beautiful. On it, twenty and thirty-somethings post pictures of their recreation, their child rearing, their rear ends. And the most common reaction is, "Beautiful!"

Millenial life is now a digital theater of gorgeous people, and its culture of praise makes people feel, in the words of Rihanna, like they're the "only girl in the world."

Beauty, like everything else, reaches a point of diminishing returns, and that'll happen soon on Facebook. In a couple years, the commentary might not matter as much.

But as of now, it does. And why would it not? It builds self-esteem, and builds community.

Larry David said it best: Whatever works. At the end of the day,  it's all beautiful, bu-ti-ful.