The (dis)location of culture: culture is no longer generated in the Global North and consumed in the Global South; it's vice versa, up/down, and in-between. This video by Sao Paulo singer Mallu Magalhaes has sort of a Wild West look. But which one is she referencing - the Brazilian one or another one? (Brazil's huge rural sertao, with their clothing line cordeis, is their own version of a Wild West.)
Who knows? But, perhaps more importantly, who cares - it's fun music.